19 Dec ZADNA joins Startup Mzansi’s #StartItUpCampaign/Tour 2018 to help entrepreneurs develop their digital presence
Startup Mzansi and the .ZA Domain Name Authority (ZADNA), stewards of the .ZA domain are working to help new entrepreneurs get their business online as partners in Startup Mzansi’s nationwide #Startitup Tour.
“As many South African and international shoppers prefer to interact with .ZA domains when browsing and making purchases online, a .ZA is an important element of a business’ brand,” said Startup Mzansi CEO Sandile Shabangu. “It is thanks to partners like ZADNA that we can assist entrepreneurs develop this part of their brand to will help them excel in today’s digital economy.”
“An online presence has become table stakes for new entrepreneurs,” said Peter Madavhu, COO at the .ZA Domain Name Authority. “There is a huge opportunity for companies to sell online and find new markets through digital marketing and outreach.”
The #StartItUp Tour will launch on Mar. 1 in Johannesburg, and land in 40 Canadian cities before wrapping up in Cape Town, on Sep. 30. Similar to Startup Mzansi’s inaugural tour in 2012, which engaged 20,000 South Africans in the largest-ever consultation on entrepreneurship in South Africa’s history, the #StartItUp Tour will provide on-site inspiration, mentorship and training to thousands of entrepreneurs to help cultivate the next generation of anchor companies across South Africa.
Between keynote sessions with top South African entrepreneurs, ZADNA team members will be on-hand for one-on-one support, sit on relevant panels and connect entrepreneurs to domain resources at their exhibitor space during a day-long trade show.
ZADNA staff will be on the ground at many of the tour stops, helping entrepreneurs find the right domain for their business. Discounts on .ZA domains will be offered in partnership with Domains.co.za.
For the latest updates on Startup Mzansi’s #StartItUp Tour, visit startitup.co.za.
About Startup Mzansi and ZADNA
Startup Mzansi and ZADNA first partnered in 2016 to connect entrepreneurs across Mpumalanga. Together, the partners have spread the success stories of South African businesses using a .ZA domain and have connected entrepreneurs to best practices in digital strategy through various programmes.